Taxi - Melbourne - Taxi

You know it - Melbourne taxis are everywhere when you do not need them.
They undercut you, they speed they park in the spots where you are not allowed to.

When you need a taxi - they disappear.

That is not all. Very often drivers do not know Melbourne, taxi - stink, air-conditioner doesn't work and you are running late to the Melbourne airport.

This guy - Alex (he is a former motorbike racer) - wants change the state and reputation of Melbourne taxi.

He set up a business that has:
- ordinary taxis
- luxury taxis
- limousines

He acquired great national number: 1300 PickUp,
set up a website with the online SMS booking,
put signs on some big streets and offers this:
- luxury airport transfers (Melbourne) for the price of a general taxi
- baby seats on board - to cater for the families with kids
- company accounts for corporations

His taxi business is booming now!
he told me that his website attracted taxi bookings from Japan, New Zealand, Singapore.

I love to watch success of other good people, don't you?